What i am going to show you today is going to help you throughout your lifetime online career. This tutorial is helpful for any writer, blogger & SEO professional. In this guide, you will learn about the
- What is SEO friendly URL
- What is a slug
- How to achieve SEO URL of post for better search ranking
Most of us have learned about the ON-Page SEO at the earlier stage of online career. But Most probably, You might have already published many Articles before you learned about the keyword optimization and other SEO techniques. What is Url and URL meaning
This Sounds Like your Story Too. Isn't it so?
Well, I am sure that next thing that stuck in your mind as a huge hurdle in the progress is: How can I take care of already published articles and posts.
So, if you have already tried to edit the Post Slugs or WordPress site URL. Then, you might have encountered with some of the errors and issues. So, we have to move on in these solutions. You must have to know and understand some most important SEO terms. Those are related to SEO URL.
Table of Contents
What is SEO Friendly URL
SEO friendly URL is the most common term for everyone especially to those who are related to blogging, content writing and SEO. SEO friendly URL's are the most beneficiary for an article. Furthermore, SEO friendly links are easy to be crawled by search engine.
Define URL that contains the keywords explained in the article. According to URL definition, URL should contain the important information. So, humans and search engines can read it too. This helps the achieve higher ranks in search engines.
Example of SEO URL:
Now, WordPress site URL are SEO friendly URL structure by using the post name in the URL as default URL.
SEO Friendly and User Friendly URLs structures
SEO friendly URLs are mostly user friendly URLs too. But in some cases, confusion is either to go with the User or SEO friendly URLs structure. So, if you are in such condition don't worry. Because there are many ways to construct your URLs that are very helpful.
Blog post URL and permalink are used interchangeably in WordPress. So, If you want to change your blog post Url or permalink structure. Then, go to WordPress dashboard, setting, permalinks and after this, you can see the structures and choose from those.
What is a Slug
To know about post slug, you must have to know about the permalinks. Actually, the post slug is the part of the URL or the part of the permalink. Post slug is the word that comes in blog post link right after blog or domain name.
WordPress-SEO-URL is post slug that's highlighted in the above image. In this screenshot, I edited the post slug. Because this post slug is now user-friendly and search friendly too. WordPress can automatically create the post slug from the post title. But it will not an SEO URL at all not even SEO friendly URL.
How to achieve SEO URL for better search ranking
URL meaning should be understandable and meaningful. If we use the default Slug as URL definition that is automatically created by WordPress. There are many stop words that are useless, meaningless and not recommended. Because we are optimizing our posts to the specific keywords.
With optimized keyword, the slug of your WordPress page or post help in better ranking for your target keyword. Now before you do this you should have researched keywords already.
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Optimize the slug as URL definition for your WordPress post. Because the slug is everything that appears after the forward slash. That comes after your top-level domain extension which in my case is a dot-com and to edit the slug just click on the edit button. then it turns into a text field and you can edit the slug. You have to make sure that you have your keywords as close to the beginning as possible and pretty much in every case. You can have the cure the beginning. The point is only text that should appear in the slug have your keywords there.
Some things called as stop words in the post Slug not helpful for SEO friendly links. For Example
like and or if about the to
There is a whole bunch of SEO Stop Words. A detailed list of words that shouldn't appear in the slug. Because Google encounters them more often.Then they stopped reading the rest of the slug. It's You, who don't let them read the whole thing.
To Optimize Slug or SEO URL, First do Keyword Research to get the Best keywords to write article. Check Best free Keyword Research tools here.
The key to optimizing the slug, your keyword at the very beginning and a related keyword if possible. That should be everything in your slug in my case. If you're not retargeting, just your keywords in the slug. Then, your title will be different and title will be more readable. But for the post slug again just the keywords.
This whole thing is the part of On-page SEO. For now, you should definitely have to practice for your new blog posts. Furthermore, you can start editing your post slugs to your post keywords optimized for better URL definition. This will help to fulfill the URL meaning.
If you find any Grammatical Mistake. Please Do let us know.